SOME SBJ LIFE CHANGING MOMENTS

FOR IMMEDIATE RELEASE
WEDNESDAY, SEPTEMBER 15, 2010
STYLE BY JURY’S BRUCE TURNER GETS NAKED™

VANCOUVER, CANADA - After wrapping up eight successful seasons of W Network’s top rated show, Style by Jury, Gemini nominated TV Host Bruce Turner takes his quick wit, charm and rock hard abs to Canada’s hottest new underwear line, Naked Boxer Brief ™.

Bruce joins Naked Boxer Brief ™ as Spokesperson and Model, plus Advisor to the Board.

“Bruce reflects the integrity and sexiness of our brand. He’s a philanthropist and everything about Bruce’s attitude and commitment to personal health, fashion and society was exactly what were looking for to represent our premium made in Canada brand,” says Naked Boxer Brief’s ™ President and CEO, Joel Primus.

A Canadian, Bruce holds an Honours Degree from the University of Toronto. Since 2004 Bruce has been Host of the fashion reality TV show Style by Jury, which airs in over 40 countries and on dozens of networks (W Network in Canada, NBC in USA). Prior, Turner was a Host of the reality TV show Strip Search and hosted Rock ‘N’ Roll PlayStation which aired on MuchMusic.

“When we re-established the company after Dragon’s Den, Bruce was immediately top of mind as an important member of the Naked ™ team. A key part of our company culture and brand is to inspire others, and you can see that trait in Bruce on Style by Jury through his unique ability to connect with people and positively change their outlook on life,” explains Ross Brown, Naked Boxer Brief’s ™ Chairperson.

“After eight successful seasons of Style by Jury I’m looking forward to a new venture with Naked Boxer Brief ™. The company’s entrepreneurial spirit and up beat attitude, combined with a great product, made it an easy decision for me to Get Naked ™,” says Turner with his trademark charming smile.

About Naked Boxer Brief ™

Launching in the last half of September 2010 at Boys' Co. (Vancouver), Got Style (Toronto) and Holt Renfrew (Vancouver and Toronto), Naked Boxer Brief ™ is Canada’s newest and sexiest high fashion Men’s underwear line. Made with an Italian knit microfiber fabric produced using distilled water from the Italian Alps and assembled in Vancouver with a seamless design and no tags, it feels like you’re wearing nothing at all. Three styles are available in white (available only at Holt Renfrew) and black: Boxer, Boxer Brief, and Brief. Each garment is presented in a simple, elegant gift box produced in Vancouver.

Naked Boxer Brief ™ originally debuted on CBC’s reality TV Show, Dragon’s Den on September 30, 2009. Unsuccessful at striking a deal on the show, Founder Joel Primus soon after had a chance encounter with Canada’s top aviation marketing expert, Ross Brown. The two joined forces to prove the Dragon’s wrong, convincing WestJet co-founder, Tim Morgan, to help finance the start up and join their Board, plus Bruce Turner, Host of Style by Jury (W Network, NBC), to join their team as Spokesperson, Model and Advisor. See “Our Story” for further background.

Bruce Turner Bio

Bruce Turner is the Spokesperson and Model, plus Advisor to the Board, of Naked Boxer Brief ™.

With over 10 years of prime time experience, Bruce is a true pro when it comes to understanding what it takes to deliver. His charming quick wit is a hit with all audiences. Bruce recently wrapped Season 8 of W Network's top rated show, Style By Jury, which garnered him a 2008 Gemini nomination for "Best Host in a Lifestyle Program."

Greeted with overwhelming success since it hit the air in 2004, Style By Jury, airs in over 40 markets internationally including NBC New York and Life Time Real Women in the United States. Produced by Planetworks, this personal makeover show has been beating its opponents in the ratings war every week.

Bruce's television talents also excel behind the camera lens. Before you got to know him as a TV host, Bruce was a producer for Canada's music station, MuchMusic. Producing over 1,000 hours, Bruce immersed himself in the art of live television producing shows for A-Listers such as Janet Jackson, Green Day and The Red Hot Chili Peppers. Bruce has also helped produce specials for legends like Tony Bennett, Quincy Jones, Rod Stewart and Metallica.

But meeting celebrities is nothing new for this on-air personality. His well-honed interview skills allowed him to become a friend to the stars while hosting Rock N Roll Playstation where Bruce interviewed recording artists and reviewed video games. In 2003 Bruce had the amazing opportunity to tour Canada and host the Canadian reality series Strip Search, where he searched the nation to form Canada's next Las Vegas style dance troupe.

In summer 2010 Bruce met up with Joel Primus and Ross Brown of Naked Boxer Brief ™. Inspired by their positive entrepreneurial attitude and great product, Bruce joined Naked ™ as Spokesperson, Model and Advisor to the Board.

Born and raised in Toronto, Bruce holds an Honours Degree from the University of Toronto. Always pushing the envelope and walking the fine line, Bruce's appeal is unparalleled. In today’s world style is all about attitude, and Bruce has no shortage of either.

Media Contacts

Download sample Bruce Turner Naked Boxer Brief™ Fall 2010 Ad Campaign Photography
Joel Primus - President and CEO
Pacific time zone

[OR]

Bruce Turner - Spokesperson, Model and Advisor
Eastern time zone

Naked Boxer Brief Clothing Inc.

309-2684 McCallum Rd
Abbotsford BC V2S 6V7
Phone: (877) 592-4767

www.NakedBoxerBrief.com
Twitter: @NakedBoxerBrief